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Go Where the Clients Go
There’s an old joke that goes like this: a man comes out of a bar late one night and sees another man, down on his hands and knees under a bright street light. Curious, the first man goes to inquire....
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Join Your Destiny
Today is a momentous day. After years of ADD and multiple project distractions and sparkly things – I have finally done it. I have completed my 15-Day Jumpstart Your Marketing Course. I cannot believe...
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Where Ever You Go, There You Are
When I was in college, I took a break after my sophomore year. I was attending a very good, small Catholic college in New England and studying English Lit. I went to a liberal arts college for two...
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Market Where Your Clients Are….On Their SmartPhone.
I sat at the bar last weekend and watched as the two hundred or so people who were watching the communal festival known as the Superbowl were also watching their cellphones. Constantly. They were doing...
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How To Attract New Leads and Clients on….Twitter.
I know, I know what you’re thinking. “Really? On TWITTER?” Yes, Twitter. I used to dismiss it as a micro-blog that only famous people used, but after I started getting one…then two….now a consistent...
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Write From Your Heart to Attract New Clients
One of the truly great things about the World Wide Web is that we are all connected. All connected – and seeking information. We’re all hunting around for information on every crazy topic you can...
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Can your perfect client find you?
I was talking on the phone with a prospective client last week who was very convinced she had to be on Facebook to market her new business. She is a high-end floral designer who markets primarily to...
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What to do when they can’t afford you.
Many thanks to Darla LaDoux for this gem of wisdom. When I sit down with my clients, I ask them “who is your perfect client”. After working through a few “must haves” we usually get to “my perfect...
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Why video?
I know most of you – if you’re anything like my clients – are overwhelmed by the new social media marketing options. And that’s on a good day. So – let’s really throw you in the deep end — VIDEO....
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“Help! I need a killer trade show idea for my company!”
It never truly surprises me when I roam the floor at a trade show or conference how little creative thought is given to the trade show experience. When I talk to clients, it seems almost “a given” that...
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